Insights from OneDay’s team of experts on the different types of video content that will help you engage the audience and move the sales needle in your favor.

The 9 Best Types of Videos for Social Media

Michael Blodgett

It's not enough to simply have social media accounts or even frequently share content anymore. Because no matter your industry, your competition is already using social media to engage the audience and coerce them into the sales funnel.

Thankfully, there's a secret weapon you can use to cut through the chatter and background noise, helping you catch and keep your customers' attention – video. But rather than publishing any old video content, OneDay is here to give you the nine types of videos that will have the algorithms take notice and engage your target audience.

 

1. Announcements and Reveals

Creating content around big or new news within your organization – a new product line, new leadership, an expanding footprint, to name a few – is a great way to generate excitement and momentum around your brand.

As is usually the case, there's really no right or wrong way to create video content on a company announcement or big reveal. Just be authentic and true to your brand since the audience can spot something fake or disingenuous from a mile away. Above all else, though, have fun and don't be afraid to take a chance or two.

 

2. Behind-the-Scenes

Who doesn't want to take a peek behind the curtain and see what a team or organization is really like? A behind-the-scenes video is a unique opportunity to showcase what makes your business so special

From your outstanding company culture to the employees that propel everything forward, this type of content works well on social media and helps you build a sense of trust with your customer base, both current and potential. And as you know, besides your people, trust just might be the most valuable asset you can have.

 

3. Event Videos

Concerts, birthday parties, company picnics, charity drives – the list of possible events your company can participate in seems endless. And each of these is yet another opportunity to put a spotlight on the excitement around your brand and operations.

Whether you live stream an event or record and edit it for a later date, this is another form of a behind-the-scenes video that gives the viewer a certain feeling of exclusivity, almost like you're giving them a backstage pass. Just be sure to capture that excitement and what the event means for your business and people.

 

4. Live Videos

Speaking of live streams, they're not just ideal for event videos but for additional behind the scenes or off-the-cuff content as well. Even if it's just a look into your day-to-day operations, live videos create transparency that helps build engagement with your customers.

 

5. Feature, Product, and Service Videos

You've spent a lot of time planning your product or service lines, building a launch, and differentiating what you provide from the competition. Therefore, it just makes sense to highlight everything that makes your product or service unique within the marketplace.

Granted, you don't want to come off as too salesy since, once again, the audience will sniff that out in no time. However, there is nothing wrong with creating video content that shines a flattering light on what you bring to the market, the effort that went into it, and why it's such a good fit for your audience.

 

6. Interviews and Q&A

Put yourself in your audience's shoes for a moment. You'll inevitably have questions about a particular product, service, or company, and need to find answers before making a purchase. This is exactly what makes Q&A videos so valuable to your customer base – they answer questions that your audience is thinking about.

An interview-style format is often an ideal choice for these Q&A videos since they not only answer questions but do it in a personable way that lets people assign a face to your organization. This is yet another instance where you can build trust that differentiates you from the rest of the market.

 

7. Storytelling

This one is near and dear to our hearts here at OneDay, and for good reason. Storytelling is innate to who we are as human beings, built into our DNA from long ago. It's immersive and informational, letting you both engage and educate the audience through social media content.

Even better, effective storytelling doesn't have to entail anything complex like Hollywood special effects, dramatic lighting, or a thunderous soundtrack. Instead, the best storytelling is genuine and heartfelt, allowing the viewer to picture themselves in a situation or environment and relate to your organization. In fact, sometimes just interviewing a customer or employee can result in storytelling content that thrives on social media.

 

8. Tutorials and How-to Videos

Believe it or not, this is one of the most searched categories of content across the interwebs. Just think about how many times you've purchased a new product but have follow-up questions on how, when, or where to use it, topics that aren't always covered, at least in detail, in an instruction manual.

My advice is to start with the most asked questions from your customer base and create short videos, perhaps a minute or so, that provide answers. This is another opportunity to build trust with your customers – notice a theme? – and to show that you genuinely care for their satisfaction with your product or service.

 

9. User-Generated Content

Last but not least, user-generated content is a great way to let your customers share why they love your product or service so much. It's immersive, engaging, and can really create excitement that's infectious across your audience.

Read Next: The Power of Storytelling in Sales and Marketing

You can even get creative with the content, perhaps holding a contest to see who can create the video with the most likes, shares, or comments. No matter what type of video you're generating, though, it always helps to use a solution that's convenient but powerful. That is precisely what OneDay brings to the table, and we like nothing better than helping your video content thrive across your social media channels and see your business succeed.

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