We know that, under certain circumstances, the sum is greater than the equal of its parts. But what happens when each of those parts were already pretty extraordinary to begin with?
In the case of the recent partnership between OneDay and Sherpa CRM, the sum of the parts promises to give senior living sales teams a powerful tool in engaging prospective residents and driving move-ins.
Two Solutions Built for the Senior Living Space
We understand that you expect to hear sparkling superlatives when an organization has exciting news like this. However, in this particular case, the OneDay and Sherpa integration truly is something remarkable for the senior living space.
As you know, OneDay is already a best-in-class platform that helps communities quickly unlock the tremendous potential of video within their communities. A few clicks on the app is all it takes for teams to create a personalized message that forms instantaneous bonds with seniors and their families.
Zooming further in, emails containing a OneDay video have a 95% response rate from recipients. When you consider that the average open rate across all industries is 21.33% for email marketing, it demonstrates the unique power that OneDay brings to sales and marketing teams.
Of course, the same can be said for Sherpa as well. Designed specifically for the senior living space, Sherpa is a platform that understands the particular needs of a particular industry. It’s data-driven approach to CRM provides teams with a streamlined workflow and intuitive tools that drive sales for senior communities. Integrating two powerful tools like OneDay and Sherpa CRM gives senior living teams a remarkable new way of both connecting and converting.
What the OneDay & Sherpa Integration Means for the Industry
Needless to say, these are challenging times for the senior living industry. Communities are trying to find a balance between absolute transparency, extreme efficiency, and improved revenues, all in the face of ever-growing competition and a blinding spotlight.
But that’s what makes this integration such a well-timed game changer for sales and marketing teams. As communities look for ways to adjust to the “new normal” within the senior living space itself, a solution like OneDay’s platform could very well prove to be a critical difference maker between those that thrive and others that struggle to merely survive. The OneDay and Sherpa pairing is exactly the type of efficient and effective solution that the industry will rely on going forward.
Also, since both companies worked hard to ensure the integration is seamless and automated, the Sherpa UI and workflow remain the same. In other words, if you’re already a Sherpa user, the integration is straightforward and intuitive.
There’s no denying that a technology-propelled approach is the future of the industry. Many traditional practices and procedures, as deeply ingrained as they might be, simply won’t suffice in the future given the vastly different expectations of residents, families, stakeholders, and staff in today’s environment. However, for communities already using Sherpa’s CRM, it’s about to get a lot easier to meet those higher expectations. And OneDay is proud to be a part of the solution.