The Virtual Tour Creation Process

Kate Szapiro

If recent times have taught us anything, it’s that senior communities need to be flexible, able to change strategies and tactics on a dime. That’s what makes the Virtual Tour such a powerful tool for assisted living marketing teams, both during the coronavirus pandemic and beyond.

But conducting a Virtual Tour – at least one that engages your audience and drives move-ins – isn’t as simple as recording the same tried-and-true facilities tour you’ve been using for years. However, that isn’t to say it’s incredibly difficult, either. Like most things in your marketing efforts, it’s just a matter of following the right lead and using the best tools for the job.

 

Turning Virtual Tours Into a Competitive Edge

That’s exactly why we created our most recent webinar and on-demand demo, The Virtual Tour Creation Process – to give your team a collection of insights and best practices that will turn Virtual Tours into a powerful competitive edge for your community.

As you’ll see in the demo, the OneDay team covers a wide range of topics and perspectives around the Virtual Tour creation process, including:

  • How to create personal, engaging Virtual Tours
  • Showcasing your community as a perfect fit for prospects
  • Step-by-step tips and what to avoid when recording
  • How video drives move-ins and occupancy

A Right Way and a Wrong Way

Of course, the concept of the Virtual Tour isn’t exactly new, especially in the age of COVID-19. In fact, we’ve found that over 70% of OneDay clients are using Virtual Tours to engage and attract new prospects.

That means if your community isn’t already using Virtual Tours to drive move-ins – or if you’re not using a specialized solution like OneDay to create them – you run the risk of falling a step behind your competition. And given the speed that innovation is spreading across the senior living industry now, there’s a fair chance you never catch back up.

For example, as we discuss in the demo, have you asked yourself the following questions?

  • What happens if you’re live-streaming a Virtual Tour and the wi-fi gets choppy?
  • How can you convey a compelling narrative through your Virtual Tour that creates an emotional bond with the viewer?
  • Where do Virtual Tours fit in with the three key components to maximizing occupancy – sales & marketing, human resources, and resident stories?

That’s what makes our new webinar and demo, The Virtual Tour Creation Process, such a timely and relevant guide for your marketing team right now. Aside from the inherent benefits of using video content, we also answer these critical questions – and many others – while explaining why OneDay, in particular, is such a tailor-made solution for the Virtual Tour process.

Download: Visionary Video ROI - A Case Study with Allegro Senior Living

Reliable, cost efficient, appealing, and intuitive – that’s what OneDay brings to your Virtual Tours. And after watching our demonstration, you’ll see why OneDay is quickly becoming such a game changing partner for senior communities and their occupancy rates.

Want to see OneDay in action?

Schedule a Demo

Case Study

Allegro Senior Living

Learn how this Missouri-based senior living community increased move-ins by 14% and annual revenue by $1.35 million!

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