A discussion on what makes video such a powerful tool in the recruitment process and combating the lack of new talent plaguing so many organizations today.

5 Reasons Why You Should Use Video in Your Recruitment Process

Holly Nunes

No one ever said the battle to attract and retain top talent should be a level playing field. The truth of the matter is, given today's historically imbalanced labor market, you need to rely on every tool and advantage you can to gain an edge over other companies competing for the same talent.

Although it's just starting to gain in popularity, too many organizations still see video as uncharted waters for their recruitment strategy and process. However, I'm going to discuss five reasons why video shouldn't just be a part of your recruiting, but a central pillar of it. As you'll see, recruitment videos just might be the competitive advantage you need to attract talent in this contentious market.

 

1. Stand Out from the Crowd

As I said, while recruitment videos are gaining steam, they’re still not commonplace. That means they provide ample opportunity for you to stand out from other employers if, for no other reason, you dare to be different and unique.

But there's an underlying subtext in play as well. When you take the time to create recruitment videos, it shows the potential candidates that you're committed to going the extra mile. Obviously, speaking from a job seeker's perspective, it's not much of a stretch to assume you take the same approach with your current employees.

 

2. Stay Top-of-Mind

People have a lot going on in their lives these days. Between families, job searches, a waning global pandemic, and everything else going on in the world, competing for space in a person's consciousness is a job in itself.

So how are you supposed to stay top-of-mind for a potential job candidate dealing with so much right now? Well, what if I told you people retain 95% of important information when it's conveyed through video? Naturally, that makes video an incredibly powerful tool for your recruiting, giving your organization and recruitment messaging prime real estate in a job seeker's mindset.

 

3. Become a Face, Not an Entity

Although an employer never wants to join the faceless masses of organizations out there, it's especially toxic during the recruitment process. Unfortunately, this is exactly what most companies become by using plain, traditional recruiting tactics – a faceless entity.

Thankfully, video helps you escape that particularly poisonous prison by allowing job seekers to put faces to names for your people and company. And the earlier you’re able to accomplish this, the bigger the impact it will have on your recruiting success.

 

4. Showcase Your Culture

There's nothing more important than your company culture to tell a potential candidate how you emphasize creating as healthy, satisfying of a work environment as possible for your people. Simply put, job seeker's these days can afford to be choosy with who and what they apply for, putting your culture under a blindingly bright spotlight.

Granted, given how much time and effort you've put into creating a dynamic culture, you’ve already done most of the heavy lifting. Now it's just a matter of using your culture as a great differentiator in recruiting by featuring it in your videos.

 

5. Leverage Social Media

Lastly, this is an incredibly interconnected world, existing in an expansive web of text messages, emails, and social media posts that span the globe instantly. And as we've discussed before, social media algorithms are especially fond of video, making recruitment videos far more likely to gain a head of steam than anything text-based.

Read Next: How to Make a Company Culture Video to Promote Your Workplace

When you take all of these points together, it really makes a powerful argument for featuring video in your recruitment process. And here at OneDay, we're just glad we can provide the best video sales and marketing solution on the market, helping you find the talent you need to thrive.

 

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