Ensuring your messaging and content rises above the noise is no small feat in this crowded marketplace. No matter your industry, distinguishing your brand from the competition can feel like a perpetual wrestling match, constantly battling for customers and market share.
That’s why choosing the right tools makes such a difference in the fight. And when it comes to engaging your audience, video content reigns supreme for sales and marketing teams, a notion OneDay explored in one of our most recent guides, 10 Reasons to Use Video in Your Sales & Marketing Strategy in 2021.
Start Your New Normal on the Right Foot
I don’t have to expound on the countless challenges that organizations and industries experienced in 2020. Nearly everything about it became a variable, clouding the market with historic levels of uncertainty.
But it’s the companies that learn from those trials and tribulations that stand to gain the biggest advantage, particularly as they strategize for their new normal. As we discuss in our ebook, video was already a difference-maker before 2020, and will only continue to flourish with time.
Statistics Don’t Lie
Of course, I could continue waxing poetic on the importance of video to any sales and marketing strategy but, as the old saying goes, the proof is in the pudding. And nothing provides better proof than statistics and research.
- Viewers retain 95% of a message conveyed through video
- Just using the word “video” in an email subject line increases open rates by nearly 20%
- Video drives two-thirds greater qualified leads
- Customers prefer video over any other form of content
But that’s just the tip of the iceberg. After reading 10 Reasons to Use Video in Your Sales & Marketing Strategy in 2021, you’ll walk away with a better understanding of the critical role video plays in your success, both today and well into the future. And here at OneDay, we look forward to helping your team reach its goals with our industry-leading video solutions and insights.